Privacy Policy

Introduction

TrackPanda ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Shopify application.

Information We Collect

1. Store Information

When you install TrackPanda, we collect:

• Store domain and contact information
• Order data (amounts, products, quantities)
• Product and variant information including cost of goods
• Store currency and exchange rates

2. Meta (Facebook) Integration

When you connect your Meta account, we collect:

• Ad account information and access tokens
• Campaign, ad set, and ad performance data
• Ad spend and metrics information

3. Attribution Data

Our web pixel collects:

• UTM parameters from ad clicks (stored client-side)
• Order completion events
• Ad attribution data linking orders to specific ads

How We Use Your Information

We use the information we collect to:

• Calculate profit metrics and return on ad spend (ROAS)
• Track which advertisements drive sales
• Provide analytics dashboards and reports
• Manage your subscription and billing
• Communicate with you about the service
• Improve and optimize our application

Data Storage and Security

Your data is stored securely in PostgreSQL databases hosted on secure infrastructure. We implement appropriate technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction.

All data transmission between your store and our servers uses HTTPS encryption. Access tokens for Meta integrations are stored securely and used only to fetch advertising data on your behalf.

Data Sharing and Disclosure

We do not sell your data to third parties.

We may share your information only in the following circumstances:

• Service Providers: We use third-party services including Shopify, Meta Graph API, and hosting providers to operate our service.
• Legal Requirements: We may disclose your information if required by law or in response to valid legal requests.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred.

Your Rights (GDPR Compliance)

If you are in the European Economic Area, you have the following rights:

• Right to Access: Request a copy of your personal data we hold.
• Right to Rectification: Request correction of inaccurate data.
• Right to Erasure: Request deletion of your personal data.
• Right to Data Portability: Request transfer of your data to another service.
• Right to Object: Object to our processing of your data.

To exercise these rights, please contact us or uninstall the app from your Shopify store. When you uninstall TrackPanda, all your data will be deleted within 48 hours.

Data Retention

We retain your data for as long as you use our service. When you uninstall TrackPanda:

• Your session data is deleted immediately
• All store data, purchases, and settings are permanently deleted within 48 hours
• Meta integration tokens are immediately revoked and deleted

You may also request immediate data deletion by contacting us directly.

Cookies and Tracking

Our web pixel uses browser localStorage to temporarily store ad attribution data (ad IDs from UTM parameters). This data is stored client-side on your customers' browsers and is only sent to our servers when a purchase is completed.

We do not use cookies for tracking user behavior across websites.

Third-Party Services

TrackPanda integrates with the following third-party services:

• Shopify: For store data and order information
• Meta (Facebook): For advertising performance data
• Hosting Provider: For secure data storage and processing

Each of these services has its own privacy policy governing their use of your information.

Children's Privacy

TrackPanda is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children under 18. If you believe we have collected information from a child, please contact us immediately.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

Continued use of TrackPanda after changes constitutes acceptance of the updated Privacy Policy.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us at:

Email: privacy@trackpanda.com

We will respond to all requests within 30 days.